Deepfakes in 2025: Detect, Deter & Respond — A CyberDudeBivash Playbook for People & Companies
By CyberDudeBivash • September 21, 2025 (IST) SUMMARY Assume impersonation is possible on every channel. Voice clones, video avatars, and AI-written chats now arrive in day-to-day ops (payments, HR, PR). Treat all high-impact requests as untrusted until verified out-of-band. Consumer Advice +1 Provenance beats raw detection. Turn on Content Credentials (C2PA) across your publishing stack; provenance labels travel with media and survive reposting far better than watermarks. Pair with selective deepfake detection where it matters. Adobe Help Centre +1 Watermarks/detectors are not silver bullets. Academic and industry work shows current watermarks can be removed or spoofed; treat detectors as triage , not truth. WIRED Use the new guidance. NIST’s 2024/25 synthetic-content report (AI 100-4) and FTC’s voice-cloning advisories give practical guardrails for policy, testing, and consumer/business protection. NIST Publications +1 1) Threat model (people → payments ...